Etrend

Directors

With years of experience in the real estate industry, our team has the expertise and knowledge necessary to help our clients navigate the complexities of the property market.

Director Profile

At E Trend Reality Sdn Bhd, our property director team is made up of experienced professionals who are dedicated to providing exceptional service to our clients.

  • Expertise

    Property directors and agents should possess extensive knowledge of the real estate industry, including market trends, property values, and legal regulations. They should also have expertise in property management, leasing, sales, and marketing.

  • Negotiation Skills

    They are skilled negotiator, able to represent their clients' interests and negotiate favorable terms and conditions. They are able to find creative solutions and compromises that benefit all parties involved.

  • Persistence

    They are persistent and determined. They are willing to go the extra mile to help their clients achieve their goals. Proactive in their approach, always looking for new opportunities and solutions to problems.

Bernice Wong
CO-FOUNDER & CFO

My journey in the real estate agency industry began in 2009, and it has been marked by significant achievements and contributions:

In 2010, I achieved the distinction of becoming the company’s Top Rookie award while simultaneously securing a position in the top ten sales performers nationwide.

From 2011 to 2016, I maintained a consistent presence in the national top ten sales rankings.

The pinnacle of my career came in 2013 when I clinched the prestigious title of Nationwide Sales Champion.

In 2016, I took the monumental step of co-founding E Trend Realty Sdn Bhd.

The year 2017 marked a transition to a management role within the company, with a focus on sales training.

In 2018, I was officially appointed as the company’s Chief Financial Officer (CFO), and in 2020, I assumed the role of Chief Operating Officer (COO).

The year 2021 was especially significant, as I was honored with the esteemed ELC Award, the company’s highest accolade, and I was entrusted with the role of a company training instructor.

In 2022, I ventured to establish my own elite team, known as the Pegasus Team, dedicated to excellence in the real estate arena.

Throughout 2022 and 2023, I undertook the role of a company lecturer, specializing in strategies for advertising and selling second-hand real estate properties.

My journey has been defined by dedication, consistent success, and a commitment to enhancing the real estate industry. I look forward to continued growth and success in this dynamic field.

In recognition of her achievements, she has received numerous awards which include:

  • 2013 – Nationwide Top Performance Negotiator (Champion)
  • 2015 – Nationwide Top Performance Negotiator (Top 10)
  • 2016 – Nationwide Top Performance Negotiator (Top 10)
  • 2017 – Nationwide Top Performance Negotiator (Champion)
  • 2017 – Golden Phoenix Award
  • 2017 – Asia Honesty Enterprise Award
  • 2017 – Asia Honesty Top 100 Brands Award
  • 2017 – Asia Honesty Entrepreneur Award
  • 2017 – Asia Honesty Product Award
  • 2018 – Star Property Real Estate Award
  • 2019 – Nationwide Top Performance Negotiator (Top 10)
  • 2020 – Nationwide Top Performance Negotiator (Top 10)
  • 2021 – Nationwide Top Performance Negotiator (Top 10)
  • 2021 – ELC Gold Achiever
  • 2022 – Nationwide Top Performance Negotiator (Top 10)
  • 2022 – ELC Gold Achiever
  • 2023 – ELC Platinum Achiever
Desmond Kok
Co-founder of E Trend Realty in 2016

Incorporated in 2006, I embarked on a journey in the real estate industry. The subsequent years were marked by notable achievements and contributions:

In 2007, I was honored to receive the Top Rookie Award.

By 2008, the company had climbed to the ranks of the top ten national sales performers.

The year 2013 saw the company achieve the remarkable feat of securing the national runner-up position.

From 2008 to 2015, I maintained a consistent presence in the national top ten individual sales performers.

In 2009, I took the initiative to establish a branch in Kepong, specializing in terrace houses, and achieved a significant milestone by closing 20 deals within two months.

In 2016, I co-founded E Trend Realty Sdn Bhd.

From 2017 to 2023, I actively engaged in the company’s specialized training and sales development & area specialise programs, further honing my professional expertise in the field.

This journey has been marked by dedication, accolades, and a commitment to providing top-notch real estate services. I look forward to continued growth and success in the industry.

Eken Ng
Project Sales Director Of E Trend Realty Sdn Bhd

Mr. Eken Ng has more than 10 years of accumulated experience in Project Sales since he kickstarted his career in the real estate industry in 2011.

Some of his remarkable achievements include:

  • 2011 – Nationwide Top Performance Negotiator (Champion)
  • 2012 – Nationwide Top Performance Negotiator (Champion)
  • 2013 – Promoted to the position of Team Leader
  • 2014 – Promoted to the position of Setapak Branch Manager
  • 2015 – Appointed as the Person In-charge for Puncak Alam Project (sold 300 units within 3 months)
  • 2017 – Founded the Ultimate Group
  • 2019 – Promoted to the position of Project Sales Director (E Trend Realty Sdn Bhd)
  • 2020 – Expansion of his Malay Team of Agents and venture into the Malay market
  • 2021 – ELC Gold Achiever
  • 2022 – ELC Gold Achiever
  • 2023 – ELC Platinum Achiever
Max Ong
Sub-sales Director Of E Trend Realty Sdn Bhd

With more than 10 years of accumulated experience and exposure in the real estate industry, Mr. Max Ong was appointed as the Sub-sales Director of E Trend Realty Sdn Bhd in 2021. He has contributed significantly to the Company’s business growth since he joined the company.

Some of his remarkable achievements include:

  • 2011 – Nationwide Top Rookie Award
  • 2012 – Promoted to the position of Team Leader
  • 2014 – Promoted to the position of OUG Branch Manager
  • 2016 – Sub-sales Top Manager Award
  • 2017 – Founder of TOP Group
  • 2017 – Promoted to the position of Jaya One Branch Manager
  • 2018 – Jaya One recognised as the Top Branch in E Trend Realty
  • 2019 – Jaya One recognised as the Top Branch in E Trend Realty
  • 2020 – Jaya One recognised as the Top Branch in E Trend Realty
  • 2021 – Promoted to the position of Sub-sales Director of E Trend Realty
  • 2021 – ELC Gold Achiever
  • 2022 – Jaya One recognised as the Top Branch in E Trend Realty
  • 2022 – ELC Gold Achiever
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